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The Wheel Crew OOD („дъ УИЛ КРЮ" ООД) is responsible for the collection, processing and storing of personal data as described in this privacy policy.

We are committed to complying with the data protection laws and only collect data necessary for conducting our business. This privacy policy explains how we collect and use your personal information, and Informs you what rights you have over your information.

How we collect data

The information we collect depends upon how you interact with us. We may collect, use, store and transfer different kinds of personal information about you, which we have summarized below.

  • Details about you: first and last name, gender, e-mail address, telephone number, date of birth, nationality, meal and other travel preferences or dietary requirements;

  • Payment details: Your bank details when paying for the services purchased from us;

  • Identification documents: Your passport or identity card details including your ID-number, the country in which your passport was issued and the expiry date, might be requested in order to reserve hotel rooms or bike rental booking;

  • Details about your booking with us: Your booking information (including anyone else on the booking), any onward travel details if relevant, details of experiences or tours booked through us, meal preferences or requirements, details of any special assistances required and any other relevant information so that we can provide you with the travel or other service you have arranged with us;

  • Details from your interactions with us: Information about interactions or conversations with us including when you make enquiries, comments, complaints or submit feedback to us;

  • Your use of our systems and services: This includes how you use our website, social media pages, IP addresses, operating system, device, browser and information you may post on social media;

  • Special types of data: In some circumstances we may need to collect information from you that is deemed sensitive. We might collect:

    • Data about your health, to ensure that the trip is suitable for you and any necessary adjustments are made;

    • Information about your religion, for example if you specify a meal preference that indicates a particular religion, such as a kosher or halal meal.


In case you are younger than 16 years old, please be informed that you are only allowed to use our website and services under supervision or after permission of a parent/legal guardian.


How we use data

Under data protection laws we are allowed to use personal information only if we have a proper reason to do so:

  • To fulfil a contract we have with you;

  • To process payments;

  • To contact you concerning purchased services;

  • To fulfil our legal duty;

  • When it is in our legitimate interest (or those of a third party) and your interests and fundamental rights do not override those interested;

  • When you consent to it.


Based on our legitimate business interest, we are allowed to use your data:

  • To personalize your customer experience and improve our services;

  • To ensure security and protect our business interests against illegal activity;

  • To optimize our website, after you have provided consent for placing of cookies;

  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.


We use services by third-parties to analyze the use of our website and social media, in order to improve our services. We use the following providers: Wix, Google Analytics, Facebook, LinkedIn and Instagram. However, we do not use any tools for automated decision-making or profiling.



Our website uses cookies. A cookie is a small file of letters and numbers that is put on your computer if you select to agree at the banner that is displayed to you during the first time you visit our website. You may accept or decline being tracked by indicating your preference. These cookies allow us to distinguish you from other users of the website, which helps us to provide you with a good experience when you browse our website and allows us to improve the website.


You can also decide whether or not to accept cookies through your internet browser’s settings. Most browsers have an option for turning off the cookie feature. Also, you can delete all cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some of the services and functionalities may not work.

To explore what settings are available to you, check your browser’s menu. To find out more information about cookies, please visit

How we disclose data

The Wheel Crew does not sell your data. However, in order to fulfil our contract with you it might be necessary to share details with third parties, such as hotels or bike rental locations. In such cases, The Wheel Crew will sign an appropriate agreement with the third party and remains responsible for the data.

How we store data

The Wheel Crew stores and shares data only within the EU, and ensures appropriate IT security measures concerning personal data. Personal data will only be stored for the period necessary to fulfil the agreement with you or as required by law. Anonymous data might be stored longer for statistical purposes.

Your rights

Under the GDPR you have control of your personal information. Hence, you have the following rights:

  • The right to be advised of how we use your personal information;

  • The right to ask us to correct any information you believe is incorrect;

  • The right to ask us to not to use your information for marketing purposes;

  • The right to receive a copy of the data we hold about you or to request that we transfer this to another service provider;

  • In certain circumstances, the right to ask us to stop using information about you;

  • The right to ask us to limit, cease processing or erase information we hold about you;

  • The right to withdraw consent that you have provided to us to use your personal information.


How can you exercise your rights?

You can exercise these rights by contacting us by e-mail or by checking the applicable boxes on forms where we collect your information. We will comply with your requests, within the limits of the law. We may need you to provide additional details to confirm your identity in order to process your request.

How to complain

In case you wish to file a complaint against us, please contact the Commission for Personal Data Protection (CPDP),   

Changes of privacy policy

We keep our privacy policy under regular review, to ensure we comply with the laws. Any changes we may make to our policy in the future will be made available on our website.


In case you have questions or concerns, please reach out to us through

The Wheel Crew OOD („дъ УИЛ КРЮ" ООД)

Ulitsa Petar Parchevich 24

1000 Sofia


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